The Grand Prix – The Total Package
The Grand Prix will be awarded to the newspaper brand that brings together the most cohesive and compelling “print – digital – business” offer to the market – The Total Package. Judges will be looking for the news media publisher that demonstrates the best cross-platform collection of both printed and digital assets, in particular where all media types complement and add value to each other.
In addition to judging the quality of the actual assets, judges will be looking for evidence of how a publisher’s multi-platform strategies have been taken to market and evidence of business success in terms of readership and revenue. A maximum 500-word summary is required together with examples of all the relevant cross-platform products. Entries must include samples of relevant printed products and links to digital assets. All entries to The Grand Prix must combine a mix of both printed and digital news media products.