Advertising continues to be the key ingredient to the success of any news media organisation. With new print and digital technologies, news organisations/media businesses are working with clients to create exciting new cross-platform commercial advertising opportunities.

In this category, judges will be looking for print, digital or combined projects that clearly demonstrate creative media thinking at their core.

Judges also require evidence of the project’s success – this can be via percentage figures, monetary figures or evidence of client satisfaction.

Judges require a maximum 500-word summary (Word document) and links to digital assets (emailed to mark@newspaperawards.co.uk) together with three copies of relevant products.

All printed samples must be sent to newsawards. 25 Church Lane, Middle Barton, Chipping Norton, OXON OX7 7BX. (email mark@newspaperawards.co.uk when samples are sent).

The entry will be enhanced by a brief (no more than three minutes) digital presentation.