Best Use of Advertising Technology
The FaR Partners Award for all suppliers and users of Advertising Technology Advertising Technology (Ad-Tech) is the collective term for systems and IT that help the media industry automate and improve the efficiency of the advertising process. The Ad-Tech market is the fastest-growing part of the news media sector and it is having a profound effect on the newspaper industry.
Judges will be looking for entries, from suppliers or users of Ad-Tech, that demonstrate the smartest and most commercially successful use of advertising technology. Judges will be particularly interested in what process the technology has improved, how it has been integrated into the workflow and culture of the business, how it has increased revenue and how it has improved operating efficiency and profitability.
Judges require a maximum 300-word summary to accompany the entry, which can be enhanced with workflows, case studies and commercial data.
Commercial Advertising Initiative of the Year
Advertising continues to be the key ingredient to the success of any news media organisation. With new print and digital technologies, news organisations/media businesses are working with clients to create exciting, new cross-platform commercial advertising opportunities. In this category, judges will be looking for print, digital or combined projects that clearly demonstrate creative media thinking at their core. Judges also require evidence of the project’s success – this can be via percentage figures, monetary figures or evidence of client satisfaction. Required is a maximum 300-word summary together with print or digital examples of the relevant campaign.
Brand Partnership of the Year
For all news media organisations
Companies are increasingly looking to harness the full power of a news media publisher’s print and digital portfolio. Judges will be looking for entries that demonstrate how a publisher has worked creatively and strategically with a brand to communicate its message and engage with the newspaper’s digital and print audience. This might be through conferences, supplements, promotions, microsites, bespoke and native advertising solutions etc. The entry must demonstrate how the Brand Partnership has succeeded via figures/percentages and it should show clear evidence of how the project has enhanced the brand of both the newspaper and its client .
Judges require a 300-word summary together with hard copy and/or digital examples of the entry.