Advertising Technology (Ad-Tech) is the collective term for systems and IT that help the media industry automate and improve the efficiency of the advertising process. The Ad-Tech market remains one of the fastest-growing parts of the news media sector and it is having a profound effect on the newspaper industry.
Judges will be looking for entries, from users or suppliers of Ad-Tech, that demonstrate the smartest and most commercially successful use of advertising technology.
Judges will be particularly interested in what process the technology has improved, how it has been integrated into the workflow and culture of the business, how it has increased revenue and how it has improved operating efficiency and profitability.
Judges require a maximum 500-word summary (emailed to firstname.lastname@example.org) to accompany the entry, which can be enhanced with workflows, case studies and commercial data.
Three copies of any printed samples are required and must be sent to newsawards. 25 Church Lane, Middle Barton, Chipping Norton, OXON OX7 7BX (email email@example.com when samples are being sent).